MARKETPLACE AI OS GLOSSARY
Version: 2.0
Checked: 2026-08-20

1. SKU: unit used to identify a sellable product variant.
2. nmID: Wildberries card identifier.
3. GMV: value of orders under the project's documented definition.
4. Revenue: income measure whose order status and deductions must be stated.
5. Orders: order count under the source report's status definition.
6. Redeemed units: units completed under the marketplace report definition.
7. AOV: revenue divided by order count for a compatible period.
8. COGS: product cost per unit under the company accounting policy.
9. Commission: marketplace fee with an explicit rate base.
10. Logistics: variable delivery and handling cost under the report definition.
11. Storage: cost of holding stock under the marketplace tariff.
12. Acquiring: payment processing cost with an explicit rate base.
13. Variable costs: costs that change with the transaction or unit.
14. Contribution margin: revenue minus defined variable costs.
15. Margin rate: contribution margin divided by its documented revenue base.
16. Break-even price: scenario price at which defined contribution equals zero.
17. Ad spend: advertising expense for the stated period and attribution scope.
18. Impressions: ad displays under the source platform definition.
19. Clicks: ad clicks under the source platform definition.
20. CTR: clicks divided by impressions.
21. CPC: ad spend divided by clicks.
22. Attributed orders: orders assigned to ads under a stated attribution rule.
23. CR: orders divided by the documented traffic base.
24. CPO: ad spend divided by attributed orders.
25. DRR: ad spend divided by the documented revenue base.
26. ROAS: attributed revenue divided by ad spend.
27. CPM: ad spend divided by impressions, multiplied by 1000.
28. Attribution window: period in which a conversion can be assigned to an interaction.
29. Baseline: fixed state before an intervention.
30. KPI tree: relationship between business result, drivers, metrics and actions.
31. Hypothesis: testable explanation, not a confirmed fact.
32. Experiment: controlled change with a predefined measurement rule.
33. Guardrail: metric or condition limiting experiment risk.
34. Stop rule: predefined condition that stops or escalates an action.
35. Owner: role accountable for a decision or action.
36. Lead time: elapsed time across documented supply stages.
37. Safety stock: buffer defined by the project's supply policy.
38. Reorder point: demand during lead time plus safety stock.
39. MOQ: minimum order quantity set by a supplier or process.
40. Evidence: source file, calculation, screenshot or log supporting a claim.

